2023 年 8月23日，德国科隆游戏展期间，由网易游戏主办的“游戏无界”2023年网易游戏发布会在德国科隆会展中心召开，公布了包括《永劫无间》、《燕云十六声》等在内的多款游戏的海外新计划，并邀请业界人士共同探讨全球游戏产业的发展与交流合作。

　　本次发布会上，科隆游戏展总负责人、来自德国游戏产业协会的Christian Baur，发表了主题演讲。他认为，在科隆游戏展这样一场世界级盛会上，我们见证了越来越多的中国游戏企业崭露头角，帮助西方的人们以一种极富创新性的方式了解和体验中国文化。这正是文化的应有之义，即“求同存异”、“美人之美”——尊重和欣赏他人的历史及文化，从而真正实现“美美与共，天下大同”。让举世游戏文化欢聚一堂，也是世界上最大的游戏盛会——科隆游戏展的使命与职责。

　　以下为演讲内容（英文）及翻译对照：

　　Dear Mrs Yang Fang, dear Mrs Huang Ying, thank you very much for inviting me to this occasion so I can speak to you. Thank you dear friends and colleaguesfromNetease, for organizing this event at Gamescom, here I guess at the Press Conference.

　　感谢杨芳女士，感谢黄瑛女士，非常感谢大家邀请我参加这次活动并发言。感谢来自网易的同事朋友们，感谢你们在科隆游戏展中组织了这次媒体发布会。

　　It is a privilege that a Chinese game company and moreChinese gamingcompanies such as Neteasecome to Gamescom to present their games, and help people in the West to learn about and experience the culture, Chinese culture in a new and innovative way.

　　我们感到非常荣幸，能够见证越来越多的中国游戏企业，比如网易游戏，来到科隆游戏展呈现他们的作品，帮助西方的人们以一种极富创新性的方式了解和体验中国文化。

　　Together with such companies and initiatives like today's conference, “Games Unbounded”, we are creating experiences for games industry professionals and gamers alike. This is what game is all about, to create unique and memorable experiencesas a community.

　　我们与这些企业，以及“游戏无界”这样的发布会一起，我们正在为游戏行业的专家和玩家创造新的体验，而这正是游戏的意义所在，即，携手共创独一无二和难以忘怀的体验。

　　Games and gaming culture is an all-encompassing experience. It's about the music. It’s about performances, shows like Opening Night Live,e sports or life events such as Gamescom.We take people on a journey to experience adventures in game and outsideof it. What we do is to provide locally customized experiences together with partners, buildaround events that we enjoy together, sometimes, like Gamescom. It's a truly global event.

　　游戏和游戏文化是一场包罗万象的盛宴，它包含音乐，包含我们“开幕之夜”一样的精彩演出，包含电竞，也包含类似科隆游戏展这样的线下活动。这是一场穿梭于游戏内、外的冒险之旅，我们举办科隆游戏展这样举世同欢的活动，与大家一起提供世界各地本土特色的文化体验。这，是一场真正的世界级盛会。

　　And that, at the end of the day, is what culture is all about--embracing what we share throughout differences. We pay respect to each other's cultures and the history that created it, and then we can truly strive for common future which benefit as many as possible. Gamescom,as the world's largest event, has a responsibility. It's here where the entire gaming culture comes together.

　　归根结底，这是文化的应有之义，即“求同存异”、“美人之美”——我们尊重和欣赏他人的历史及文化，从而真正实现“美美与共，天下大同”。让举世游戏文化欢聚一堂，这是世界上最大的游戏盛会—科隆游戏展的使命与职责。

　　And this year, we are very happy to be back ata new start after last year's post pandemic. We have a new record of 1220 exhibitors, presentingservices and productsat230000 m² of show floor. Just imagine the bigSquareand then add a little bit, fill it up with games and gamers, and you have an idea of how big Gamescomis.

　　今年，我们也很高兴科隆游戏展能在一场全球疫情流行后重回起点。本次展会我们破纪录地迎来了1220个参展商，并在超过23万平米的展览区域办展。想象一下，我们的面积比一个大广场还大一点点。在这么大的地方装满了游戏和游戏爱好者。这样你们可能能感受到科隆游戏展有多大。

　　76% of our exhibitors are from abroad, and China is playing an increasingly important role. Not only are more and more gamers from China following Gamescomon platforms such as Bilibili, Huya and others, Chinese games companies are making an increasingly largeandimportant contribution to Gamescom, with a beautiful booth, but also with their fantastic games.

　　本次科隆游戏展上，有76%的参展商来自德国以外的全球各地，而中国游戏公司的影响力正在持续扩大。不仅有越来越多的中国玩家正在通过哔哩哔哩、虎牙等平台线上关注科隆游戏展，而中国游戏公司也凭借其精美的展出和令人惊艳的游戏作品，在历届科隆游戏展上留下愈发浓墨重彩的一笔。

　　It would be a great honor to welcome more Chinese game companies to Gamescomnext year. But now, let's all enjoy ourselves a little bit and have a very successful Gamescom. Thank you very much.

　　我们欢迎更多的中国游戏厂商参加明年的科隆游戏展，这对我们而言是莫大的荣幸。现在，就让我们大家一起享受当下的相聚，也祝我们的科隆游戏展圆满成功，感谢大家！